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Maximum CPCs: How High Should You Bid?
Pay-per-click (PPC) is a highly competitive advertising platform. With more and more companies signing up for PPC campaigns every day, advertisers have to bid higher””not only be within the top three...
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Run Your Geographic Reports
Google AdWords offers many great reports to help you determine the success of your pay-per-click (PPC) campaign. I’ve already discussed the benefits of the Search Query Performance report, but today...
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Writing PPC Text Ads that Matter
I am going back to the basics with this entry and discussing how to write text ads that will garner clicks. Too often I see ineffective ad copy that leads to low click-thru-rates (CTRs). I will share...
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Ad Sitelinks, The Next Great Feature
Google AdWords has recently added three new features to the paid platform. Two of the features are still in beta and only available to select advertisers, but all three help to bring better targeted...
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Tips for Advertising on the Content Network
The Google AdWords Content Network has come a long way in the last year. Before some necessary enhancements were implemented I was wary of the Content Network and believed it to be a waste of money....
View ArticleImproving Google AdWords
Google AdWords is an amazing advertising platform but, like most things, there is always room for improvement. I will take a look at various AdWords features and voice my concerns while explaining why...
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Make Your Ads More Relevant by Refining Your Negative Keywords
Adding negative keywords to any pay-per-click (PPC) campaign is a necessary ingredient for success. You must be able to eliminate irrelevant traffic in order to get better quality visitors and spend...
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Write PPC Text Ads to Stand Out from the Competition
Because up to 11 pay-per-click (PPC) text ads might show on any given search query, it is imperative that you do whatever you can to make your ad stand out. Yes, you want to make sure the users’...
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PPC Chat Streamcap – Text Ad Writing for AdWords and adCenter
Hello fellow PPCChatters! First let me say that this week’s chat had some great participation from many PPC professionals. If you are interested in connecting with participants, then check out this...
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